JAMES HOSKING: VIDEO EDITOR / PRODUCER, SAN FRANCISCO BALLET
I was hired in July 2010 to launch SF Ballet's video program and devise the content strategy. I produce, shoot, and edit all digital video content including documentaries, broadcast spots, profiles, teasers, calls to action, and on-site video installations. To date, this is a total of 253 online pieces and 51 broadcast spots.
- YouTube Channel has over 4.5 million views
- YouTube Channel nearly 20k subscribers
Facebook video views in 2016 were 4,226,776
SF Ballet is the oldest professional ballet company in the United States and has been hailed by The New York Times as one of the “spectacular success stories of the arts in America" and a "national treasure."
- My videos have helped generate more than $21 million in annual ticketing revenue.
- My work has appeared at Lincoln Center, the War Memorial Opera House, DeYoung Museum, and MPD.
- My work has been regularly featured on the San Francisco Chronicle's site and was recently praised as "crisply edited."
- My videos were the centerpiece content for SF Ballet's first iPad app funded by the Irvine Foundation.
- I played a key leadership role in the conception and execution of World Ballet Day Live, a twelve-hour live streaming event, collaborating with ballet companies and production personnel in Australia, Russia, London and Toronto. I developed the content plan and produced / edited all pre-recorded content. The broadcast reached 195K viewers with an average watch time of more than 29 minutes.
I have produced over 96 videos designed to give viewers more insight into the creative process and history of ballet.
Subjects include choreography, music composition, set and lighting design, and conducting.
I have edited and produced all of SF Ballet's 51 broadcast spots since May 2010. I develop the production calendar, select and license music, select voiceover talent, edit the video, design all graphics, coordinate mix recording and delivery with outside vendors, and traffic to the stations. Repertory TV Spots net 40+ million impressions each and the annual Nutcracker campaign yields 70+ million impressions.
I have created over 50 profiles of dancers, teachers, students, musicians, designers, and other individuals who work within the institution or collaborate with it. These have appeared in ticketed programming at the War Memorial Opera House and in exhibitions at the DeYoung and Museum of Performance & Design.
CALLS TO ACTION
I craft personal appeals that engage SF Ballet fans—as well as the larger arts community—in fundraising and crowdsourced content initiatives. These function as key communication pieces in e-mail campaigns.
World Ballet Day: A 4 hour streaming broadcast of company class, rehearsals, and interviews. I helped produce the content plan and produced / edited all pre-recorded content. The broadcast had over 195K views and an average watch time of more than 29 minutes.
SF Ballet Nutcracker Storybook iPad App: The institution's first iPad app, featuring 15 original videos including interviews, instructional videos, and short documentaries
Nutcracker Interactive Guide to Our City: A ‘12 Webby Awards Honoree, including 6 videos
3 videos for sold-out Farewell Performance for 3 Principal Dancers, The San Francisco Chronicle praised them as: "crisply edited."
Video for War Memorial Opera House ticketing windows, bar and lounge area monitors
Lobby video for Lincoln Center engagement
Nutcracker Digital Billboards for Westfield
Trailer and documentaries for the DeYoung Museum’s exhibition, Rudolf Nureyev: A Life in Dance
Helgi Tomasson: A Life in Dance,
Museum of Performance & Design Exhibition
SELECT PROJECT ARCHIVE
'12 Season Overview (6:35) 1, 2, 3
'12 Season Music Highlights (5:52)
Onegin: Photo Shoot (1:22)
In the Studio: Carnaval of the Animals (1:34)
Romeo & Juliet: Studio to Stage (2:35)
RAkU: Behind the Ballet with Yuan Yuan Tan (1:51)
Balanchine Masterworks: Program Spotlight (2:16)
Don Quixote: Costumes (1:05)
Golden Gate Bridge 75th Anniversary Tribute (:45)
Sharing Dance: SF Ballet on Tour (2:21)
SF Ballet Moscow Tour ’12 (1:56)
SF Ballet Remembers Nureyev (3:38)
History of SF Ballet’s Nutcracker (2:11)
Cinderella Behind the Scenes Teaser (1:41)
Giselle: The Art of Mime (1:54)
Coppelia: Behind the Scenes (3:13)
Coppelia: Designer Roberta Guidi di Bagno (2:15)
RAkU: Composer Shinji Eshima (2:51)
Trio: Lighting Designer Christopher Dennis (1:56)
In the Studio: Christopher Wheeldon (2:48)
Number Nine: Composer Michael Torke (1:50)
The Little Mermaid: Director’s Perspective (2:30)
SF Ballet at Stern Grove 2011 (1:58)
SF Ballet’s California Tour 2011 (2:43)
The Little Mermaid: Behind the Scenes (5:30)
Renato Zanella’s Underskin (2:40)
Romeo & Juliet: Behind the Scenes (6:40)
Google Doodle: Tchaikovsky Celebration (1:55)
SF Ballet at Stern Grove 2010 (2:49)
SF Ballet Tours Copenhagen (2:14)
SHORT DOCUMENTARIES (2010-2015)
In the Studio: Learning Swan Lake
In the Studio: Learning Coppélia
In the Studio: Onegin
In the Studio: SF Ballet Orchestra
In the Studio: Myles Thatcher
In the Studio: Don Quixote Costumes
In the Studio: Yuri Possokhov
In the Studio: Yuan Yuan Tan on "Romeo & Juliet"
Instant Expert Programs 1-8 (1:30-2:30)
'14 Season Highlights with Helgi Tomasson (3:38)
In the Studio: Choreographer Val Caniparoli (5:00)
In the Studio: Shostakovich Trilogy (1:47)
Choreographing Cinderella (2:04)
Cinderella’s Production Team (4:23)
Designing Wheeldon’s Cinderella: Costumes (4:35)
In the Studio: Helgi Tomasson (1:59)
In the Studio: Suite en Blanc (2:49)
'13 Season Highlights with Helgi Tomasson (6:30)
'13 Season Music Highlights (5:30)
In the Studio: Wayne McGregor (1:47)
In the Studio: The Rite of Spring (1:02)
Conductor’s Perspective: The Rite of Spring (1:10)
In the Studio: Alexei Ratmansky (2:00)
The Music of Cinderella (1:11)
In the Studio: Choreographer Ashley Page (1:40)
In the Studio: Choreographer Edwaard Liang (2:11)
Onegin: Behind the Scenes (2:14)
Davit Karapetyan: Artist Spotlight (4:37)
Jaime Garcia Castilla: Artist Spotlight (3:33)
Maria Kotchetckova: Artist Spotlight (4:27)
Gennadi Nedvigin: Artist Spotlight (4:29)
Vanessa Zahorian: Artist Spotlight (4:57)
Tiit Helimets: Artist Spotlight (3:46)
Joan Boada: Artist Spotlight (3:09)
Yuan Yuan Tan: Artist Spotlight (3:19)
Pascal Molat: Artist Spotlight (5:26)
Lorena Feijoo: Artist Spotlight (4:33)
Damian Smith: Artist Spotlight (4:22)
Katita Waldo: Before & After the Bow (3:17 / 6:14)
Daniel Devision Olivera: Artist Spotlight (2:35)
Sarah Van Patten: Artist Spotlight (3:32)
Anthony Spaulding: Artist Spotlight (3:14)
Frances Chung: Artist Spotlight (2:53)
SF Ballet School Faculty Profiles
BIOGRAPHICAL PROFILES (2010-2016)
Celebrating Pascal Molat (4:50)
Celebrating Gennadi Nedvigin (3:59)
Celebrating Joan Boada (4:32)
Sofiane Sylve: Artist Spotlight (4:17)
Mathilde Froustey: Artist Spotlight (4:12)
Dores Andre: Artist Spotlight (2:58)
Luke Ingham: Artist Spotlight (3:20)
Jennifer Stahl: Artist Spotlight (3:46)
Sasha De Sola: Artist Spotlight (3:01)
Celebrating Ruben Martin Cintas (4:48)
Celebrating Damian Smith (5:59)
Clara Blanco: Artist Spotlight (4:30)
Damian Smith: On Partnering (2:10)
James Sofranko: Artist Spotlight (3:41)
Dana Genshaft: Artist Spotlight (3:44)
Tribute to Principal Kristin Long (6:09)
Hansuke Yamamoto: Artist Spotlight (2:27)
Ruben Martin Cintas: Artist Spotlight (3:29)
Taras Domitro: Artist Spotlight (3:02)